Website Design & Development
Your website is the most important component of your company’s marketing plan. It’s the central hub for your messaging and content marketing efforts. All other marketing materials should support and drive traffic to your website. As website design and development technology has progressed over the years, you now have more digital marketing tools than ever before.
Social media, blogs and mobile apps allow businesses and nonprofits to easily target and convert users by driving them to a well-designed website with a positive user experience or UX (as techs call it).
The goal is to create a compelling user experience that promotes interest by engaging with the user by providing the ultimate in GUI design (graphical user interface). GUI design can make or brake the UX.
We work with you to develop a user experience which delivers value to your audience.
Value means repeat visits and referrals via social media and other channels. Using our years of experience and research our web design and development solutions are customized to help you achieve your digital marketing goals.
Contact us to get started today!
Our web design & development services include the following:
UI/UX and Web Design
Our in-house, award-winning web and graphic designers recognize the fact that usability, functionality, and visualization are the three important factors of an application interface or website. We work with you to ensure that your digital marketing goals are realized with the designs we create.
Our process, which we’ve constantly developed and streamlined over the years, focuses on getting to know you, your company, and most importantly, your target audience. We develop design concepts that will meet and exceed your expectations and your marketing goals. We then use our online analytic tools to see exactly how your users are interacting with the user interface.
We offer the following services, customized to fit your company’s needs and budget:
- Award winning website design
- Custom application interface design
- Custom WordPress, Joomla and Drupal website designs
View our portfolio to see examples of our work.
HTML and Cascading Style Sheets (CSS) are the foundation of all our web design projects. It’s of utmost importance that every site we develop be well organized, using the latest HTML and CSS standards. The W3C standards we use ensure a good user experience, as well as lay the groundwork for optimal search engine exposure.
We offer the following services under our HTML/CSS development:
W3C compliant HTML/CSS
Responsive Design for mobile platforms
Semantic Coding (for SEO)
Shema.org (for SEO)
JSON-LD (for SEO)
Blog Design and RSS Integration
Two resources for expanding quality content throughout your website are Blogs and RSS Feeds.
A Blog is a type of website or addition to a website that allows you to display and manage your content with regular entries written by your company and monitor comments posted by users. Blogs have increased in popularity over the years because they allow users to easily update content and apply that content to opt-in emails or social media campaigns.
RSS feed stands for Really Simple Syndication where technology is used to pull in news content and articles from other sites to be displayed as a resource for your website users. This is a good way to add valuable content to your site without having to allocate resources to write it. These feeds can also be developed to send your web articles or content to other websites allowing for optimal SEO (search engine rankings).
Social Media Integration
Social Media tools are easily accessed and abundant making them popular but also misunderstood. Proper planning for the most efficient use is required. The use of social media tools like Twitter, LinkedIn, and Facebook can enhance your marketing efforts only if they look professional. The content posted with these social media tools can also be integrated into your website Blogs and RSS feeds. Why is this important? It allows for automatic postings from your social media accounts saving you time.
Content Development and Content Marketing
One of the most important parts of a website is the content. We provide web content development services such as site map development, content planning, copy writing, images, videos, website editing for keyword analysis.
Content marketing is a crucial piece to any digital marketing campaign. Successful digital marketing plans are only as great as the content you produce and the tools used to produce it. Content marketing requires a steady stream of fresh content. You need a content management system (CMS) like WordPress or Drupal to make it easier and faster to develop website content for the average computer user.
Another service we offer our clients is website maintenance. Through this service, we’re able to provide you with recommendations to reach your marketing goals, make simple text updates as well as add additional pages of content to help in your SEO efforts. We provide this service to all new and existing clients even if we didn’t develop your website.