The Importance of SEO (structured data)

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WordPress Websites the Importance of SEO (structured data)

seo, search engine optimization, structured data, json-ld, sql, php, java, programmer, html, web developer

Many people spend thousands to build an eCommerce website or WordPress blog that is eCommerce enabled with plugins like woo commerce.  Web developers and non-techs are attracted to the WordPress platform because of its ability to enhance the website by building best practices for search engine optimization (SEO).

SEO is the driving force behind eCommerce.

A million-dollar website may be fancy but if it does not come up on google or yahoo or Bing for the keywords needed within the first two pages of search results, it may as well be a ten-dollar website because it will not get traffic and will likely struggle financially until a method of obtaining website traffic is established.

For some web developers, it may take 6 months or a year to get a good ranking on search engines.  This is exactly why SEO firms charge so much money to their clients.  It takes 6 months or 1 years’ worth of work to complete the job correctly.

Once SEO dominance is established, it is just the beginning.

Now your website has a target on its back and every site under wants to leap frog the site.  So, SEO is an ongoing process that is NEVER finished.  This is the exact reason to retain a tech firm to manage the search engine rankings.  Without proper SEO maintenance, it is impossible to stay at the top of search engines like Google or Bing.

WordPress combined with the YOAST SEO plugin make SEO management more obtainable by providing a graphical user interface when customizing the most important aspects of your website’s search engine optimization.

If you have a web developer, or if you are hiring a web developer be sure to ask them to develop your website using WordPress and Yoast.  This will greatly increase the likelihood of ranking on the first or second page of Bing or Google (or any search engine) for your specific keywords and your business brand or location.  Increasing the ranking of your website SEO will increase website traffic dramatically.  Increased website traffic will generate more sales.

At Solution39.com we are trained in Search Engine Optimization by the SEO industry’s leading expert YOAST SEO.

Solution39.com successfully completed the Yoast SEO for WordPress course!          Solution39.com successfully completed the Structured data course!

Solution39.com takes it the extra mile with Structured Data Certification.

We know as our client you expect the extra mile.  So, we deliver with Structured Data.  If you do not use structured data your website is not taking the extra steps needed to stand out in search results with offers, reservations (restaurants, concerts), coupon codes, and more at the click of a button because it was imbedded into the search results with Structured Data.  Think Structured Data is only for the big boys…? Think again.  Contact us now to get started on outranking your competition using a disciplined SEO strategy that includes Structured Data.

Here is what we learned from the Yoast SEO Training Academy:

Use paragraphs. Every paragraph should have a main idea or a main subject.  Write clear and concise paragraphs with an obvious subject that interest the readers.

Use headings. Headings add structure to entire page.  Headings also alert search engines to important content on web pages.  Always use headings as a way to inject additional meta information.  Headings are important for readability and SEO. Headings help search engines to grasp the main topics of a long post and therefore can help in search engine ranking. Subheadings help readers to navigate your articles.  Be sure to place keyword in every title of webpages.

Optimize the length of your article. Make sure web blogs are up to date with new and original content.  Web articles have a minimum of 300 words. Search engines like long web pages, if your article is too long though, it might scare away users. 700 words is generally enough text content, but do not forget to add images or videos for additional content.

Link to previous content. Web pages are stronger because you show authority on the subject by links.  Market your site in a way that encourages backlinks.  This can be done by bakclink exchanges between webmasters.  Do not forget to link internally.  Internal link structure is important for your ranking in search engines.

Add content regularly. Adding actual and new blog information to your website will give search engines the idea that your website is active.  Social Media marketing also is a great way to produce new and original backlinks to a website.  If your website is not active enough, search engines ill crawl it less often. Less crawls by search engines will have a negative impact on SEO.

Following a few straightforward and simple guidelines suggested by search engine optimization experts can take a website from a page 8 ranking to a new rank of page 1 (or page 2 at least).

Contact Us today to find out how we can help your website rank #1 on all the search engines.

 

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